Please ensure Javascript is enabled for purposes of website accessibility About Us – DiamondBack

About Us

Founded during 1977 in sunny, carefree California and originating as an iconic BMX bike innovator while progressing to become a global Mountain Bike brand, forty years of dedication to precision & performance, today our dedication hasn’t wavered one bit.  We create outstanding bikes, accessories, and apparel for all kinds of cyclists and riding goals. From mountain to hybrid, street to trail, Diamondback is known for quality, fit, and function.  Deep within a forested trail or powering down a paved path, Our goal is to fuse the rider with their ride, so every ride feels like a perfect partnership, giving you confidence to own your ride, every time.